When a technology decision is too important to guess.
Independent IT, ecommerce and AI advisory for businesses. We diagnose the situation, recommend the right direction and support ecommerce and AI implementations when it's a justified next step.
Bridging the business ↔ IT gap for over a decade
We help business unlock the potential of technology
How we approach the work
Three foundations that distinguish our approach to technology advisory
Independent recommendation
We start with your business situation, constraints and risks. We don't sell our own platform or work for partner commissions. As a result, the recommendation comes from what makes sense for the company, not for the vendor.
Business drives the implementation
The recommendation is yours. You can implement it with us, with your own team or with another partner. We support implementation when it concerns ecommerce or AI and helps shorten delivery time, clarify responsibilities or reduce project risk.
Broad context
In ecommerce and AI, technology directly impacts revenue, costs, operations and team work pace. That's why we look not only at the tool, but also at integrations, processes and the practical consequences of decisions.
How we work
Diagnosis and recommendation. Implementation support when it makes sense.
Diagnosis
We understand the situation before recommending anything
Diagnosis
We understand the situation before recommending anything
Analysis
We map constraints, costs and options
Analysis
We map constraints, costs and options
Trade-offs
We show trade-offs, not just the best-case scenario
Trade-offs
We show trade-offs, not just the best-case scenario
Recommendation
We point to the recommended direction and justify the choice
Recommendation
We point to the recommended direction and justify the choice
Roadmap
We organize the order of steps, dependencies and metrics
Roadmap
We organize the order of steps, dependencies and metrics
Implementation
We support ecommerce or AI implementation, and in selected cases take it on ourselves
Implementation
We support ecommerce or AI implementation, and in selected cases take it on ourselves
Adoption and impact
We train the team, organize the way of working and measure KPIs so the implementation truly works in the business.
Adoption and impact
We train the team, organize the way of working and measure KPIs so the implementation truly works in the business.
What you receive
Specific deliverables after every engagement
You can implement with us, with your own team or with another partner. The decision is made after the recommendation, not before.
How to start working with us
Three formats that allow a quick situation assessment without major commitment.
Technology decision review
A short sprint that organizes the situation, options, risks and priorities when an important decision has stalled or a costly mistake looms.
Ecommerce platform and integration review
For companies that need to evaluate the platform, integrations, replatforming or operational risks without burning through more months.
AI opportunity sprint
We help define where AI makes sense, which tools fit the team's real work and how to start with a safe, useful implementation.
Selected projects
We protect our clients' interests, so we don't publish detailed case studies without their explicit consent. Instead of marketing built on others' implementations, we show the types of situations we help with. If after working together you'd like to publicly describe the results, we'll happily do it with you.
A new person took over IT without complete documentation and without clarity on which decisions were truly urgent. Quick diagnosis of architecture, dependencies and risks before approving further changes and budget.
Traffic was growing, conversion stood still. The team was considering a platform change, though the problem lay at the intersection of checkout, search, promotions and operations. Bottleneck diagnosis before a costly replatforming.
Unclear which AI tools made sense for the team. Map of real use cases, selection criteria, definition of the first pilot.
The contract with a key system vendor was ending. It wasn't clear whether to renegotiate, change the solution or first organize the processes and scope. Independent review of dependencies, exit costs and decision scenarios before contract renewal.
The team wanted to organize the choice of personalization, marketing automation and AI tools without multiplying subscriptions and duplicating features. The result was clear decision criteria, deployment priorities and an assessment of what would actually improve sales.
Need to automate repetitive processes without clarity on what to implement first. Diagnosis, list of quick wins, and a short pilot on a single process.
Each department was buying its own tools, and integrations grew faster than business value. Map of systems, duplications and critical points before further IT investment and architecture change.
The platform stopped keeping up with growth. Three agencies recommended contradictory directions. Independent diagnosis, selection criteria and migration scenarios before signing the implementation contract.
Employees were using ChatGPT on their own, without shared rules and without certainty whether the company was really gaining anything. Diagnosis of use cases, usage rules and a first pilot on one process.
Who you'll be working with
Over 14 years in IT and 50+ delivered projects behind me. A decision that's one-off for a board is recurring for me — I spot the trade-offs and hidden costs faster. I don't sell implementations unless they make sense.
Owners and CEOs usually call me before a decision on: store replatforming (Shopify, Magento, headless), reorganizing ERP/PIM/WMS integrations, architecture and cloud cost audit, framing pilots and rollouts of AI tools in the team's daily work.
Tell us about your situation
30 minutes. You describe the problem, we assess whether and how we can help and what first step makes sense.
We respond within 24 hours on business days.